Cookie Policy
Last updated: 24 October 2026.
This site sets three cookies, and two of them only appear if you do something: sign in, or change the language. None of them is an analytics cookie. On the 1,435 item pages and profession guides there is also one Google AdSense unit, and Google sets its own cookies from it — those are not ours and are not in the table below, for the reason given under Google's cookies.
The cookies
| Name | Lasts | What it is for |
|---|---|---|
CookiesConsent | 365 days | Remembers the choice you made on the banner, so it stops asking. |
token | Until you sign out | Your Google sign-in token. It is how the server knows a request is yours. Set only when you sign in, removed when you sign out. |
NEXT_LOCALE | 365 days | The language you picked, if you changed it. |
What is kept in your browser, but not as a cookie
These live in your browser's own storage and are never sent to the server. They are what makes the site remember where you were without an account. Clearing your site data removes every one of them.
| Key | What it holds |
|---|---|
wow-guides:route:<profession> | How far through a profession levelling route you are. |
wow-guides:guide:<slug> | How far through a step-through guide you are, and the level you set. |
wow-guides:faction | Which faction tab you last opened on a guide. |
rotation:<class> | The action bar you built in the rotation trainer. |
wg:events | A counter, per browser tab, that caps how many interaction events the page may report. It exists to send less, not more. |
A talent build, a gear set and a rotation bar travel in the address bar instead of being stored, which is why sharing one is copying the link.
What this site does not use
- No Google Analytics and no Google Tag Manager. The
_gacookies an older version of this page listed have not been set since that code stopped being loaded. - No cross-site tracking by us. Visit counting is done by Vercel Web Analytics, which Vercel documents as working without cookies and without following anyone between sites. The affiliate banner is an ordinary link and sets nothing until you click it.
Google's cookies, which are not in that table
The table above is every cookie this site's own code sets, and it is complete because it is read out of that code. The AdSense unit on an item page or a profession guide is a different thing: Google loads its own script, and that script sets its own cookies under Google's domains.
We cannot list them by name here and be truthful about it. Which cookies Google sets depends on what it serves you, where you are and what settings your Google account carries, and it changes without this site being told. Copying a list from somewhere would be the same failure as the version of this page that listed _ga cookies nothing had set for a year. What Google does set, and why, is in Google's own cookie notice.
The button below does not switch them off, and saying it did would repeat the mistake this page was rewritten to fix — the old one offered to "disable Advertising & Retargeting cookies" and only flipped a flag. Google asks about its own cookies through its own consent prompt, which arrives with the advert; your answer there is the one that governs them. Everything on this site keeps working if you refuse, and an ad blocker stops the script reaching your browser at all.
Your choice, and changing it
One thing on this site waits for your answer: whether interactions are counted — that a calculator was opened, that a quiz was finished. Everything else in the tables above is either the service you asked for or the choice itself. The control below is the real setting, not a second banner.
Your browser can also block or clear any of this: every browser has a setting for cookies and a way to clear a single site's data. Clearing it here costs you your saved progress and signs you out, and nothing else.
What the site holds about an account — rather than in your browser — is set out in the privacy policy, including how to have it deleted. Questions go to itswowguides@gmail.com.